The Importance of Social Media Integration

On the web, Google is king. The search giant is at the top of the food chain for almost every business online and it's this top predator that may have killed off SEO. Google is the world’s favourite search engine and it’s been that way for so long and the company has become such a dominant force in the online marketing world.

Google is constantly updating its practices in order to ensure that the top result for a search for, say, “cheap home insurance” is a decent insurance company not a page with the phrase “cheap home insurance” written several thousand times that links to a casino site.

In the past, links have been the building blocks of what makes a site popular but Google is now recognising that social media is the chief way web users share content. So now, Facebook likes and retweets count for more than reciprocal links.

Marketing online has changed its focus

According to Forbes contributor Ken Krogue, an SEO man himself, there is only one sort of content now: “real and relevant content that benefits those who search.” Krogue also recommends building good social followings – a good thing in their own right – to boost your search engine rankings, quoting Adam Torkildson on what matters: “It’s the buzz you create. And how much value you provide your community of followers in return.”
 
 
What social media set ups can we offer?
 
YouTube
YouTube is the third most popular site in the world after Google and Facebook. The addition of YouTube to your website means you will be a member of an ever-growing community of video sharing.
  Social Media Pack
If you like the sound of all of the social media websites, we can offer our Social Media Pack. This is a set up of an account with all of the websites mentioned to the left at a discounted price.
 
   
LinkedIn
With over 60 million users from hundreds of different industries, LinkedIn is great for finding new customers, keeping an eye on the competition and building up new business to business relationships.
 
   
Twitter
It’s sometimes hard to believe that sending short messages – like text messages – to other Twitter users can make a huge difference to your business, but it can.
 
   
Facebook
Facebook fan pages can give your search engine optimisation a major boost.
 
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