Website Success Guide

Understanding what makes a website successful

The simple truth is that by just having a fantastic looking modern website will not automatically bring in hits from the Search Engines. Google for one does not take notice of how your site is designed, it only cares about how the site is put together and the products and services your company provide.

To achieve a successful website and to get on that all important first page in Google you need to ensure your website is updated regularly, has links to your Social Media accounts, and utilises both online and offline marketing.

Just putting your website live will not bring in customers.

What can I do to boost my sites performance?

You can use your own Toolkit Access to keep your site up to date and to help, we have provided some fantastic guides below that show you all of the things you can be doing, right now, to your website to make sure it is a success!

What Else Can You Do?

The Toolkit provided me with everything I needed to attract more hits on my website and pull in more enquiries for my business.

The Toolkit gives you access to everything you need to make your website successful.
See our 9 MUST DO'S for a successful website below:

Regular Updates

Updating your website on a weekly basis through a 'latest news' page or even via a blog is a great way to show Google you are up to date and more relevant for their searchers.

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Social Media

Google now ranks websites based on the content of a businesses Social Media accounts. Ensure your company has Facebook, Twitter and a Blog as a bare minimum and keep them updated weekly.

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Online Marketing

Marketing Online goes much further than just your website. You should be pulling customers in to your site from Newsletters, Mailers, Email Signatures, PPC Campaigns and Directory Listings.

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Toolkit SEO

The Toolkit offers you the chance to manage individual page meta data and keywords as well as controlling the content on your website which allows you to manage your very own SEO.

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Modern Design

You can achieve a thousand hits a month but if your website isn't appealing to your customerswhen they hit your homepage you wont receive any enquiries. Websites should be redesigned every 2-3 years.

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Offline Marketing

Marketing doesn't start and stop on the internet. Leaflets, letters, business cards, magazine articles and even billboard advertisements are a great way to push customers to your website

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Website Analytics

Use Google Analytics to track exactly how many hits and views your website receives. Analytics is the only way to track the ROI on your site and is completely free to set up. Do you know how many people viewed your homepage last month?

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Website Report

If you are struggling to see where improvements can be made on your site look to our Web Reporting service. We can break your site down and give you an overall score in the exact same way Google does

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SEO Professional

If you want the professionals help to give you that extra advantage when competing online just get in touch with us and we can put you in touch with a great company who will discuss everything you see on this page

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