Viewing an Overview of your Mailing

 1. Login to Toolkit broadcast http://www.toolkitbroadcast.co.uk





2. Click on the name of the campaign of which you would like to view an overview.


3. You will then see this screen:



Delivery Overview

• Sent – Total number of emails sent as part of the Mailing.
• Bounces – The number of emails within the Mailing that could not be delivered. See: Bounces - More Details, for more information.
• Delivered – Emails that have been accepted for delivery. This value is an implied delivery, and is calculated by subtracting the number of Bounces from the number of Sent emails.

Opens

• Delivered – Defined above.
• Opened by recipient – Individual email that has been opened. If a recipient opens the email several times, it will be counted as being “Opened by recipient” only once. See: The “Who Opened” & “Over Time” reports in the Opens Overview for more information.
• Total openings – The total number of times all recipients open the email. If a recipient opens the email several times, each time will be counted as opened. The value followed by the “X” represents the ratio of Total openings over Opened by recipients.
• Open detection can only be accomplished if an HTML version is received and the recipient displays images.

Clicks on links

• Uniques – Represents the number of recipients that clicked on the link.
•  Total – Represents the total number of times a link has been clicked. The value followed by “X”
• represents the ratio of Total over Unique Clicks.
• Clicks Total – For Uniques, it represents the total number of recipients that clicked on a  least one link.

It is not the sum of Uniques. For Total, it represents the total number of occurrences that all links have been clicked. It is the sum of Total clicked.
All mailing statistics such as Opens, Clicks and Bounce Reports may be exported by clicking on “Export to CSV” at the bottom right of the “Mailing Overview” page or at the bottom right of a “Detailed statistics” page.